Over the years I have heard this rhetoric many times from the mouths of the owners of MLM companies. I do not agree with this statement unless the company is new and when I say new, I mean less than 30 years old. To expect a new company that is under 10 years old to better Amway’s sales of USD9.2 billion (2010) is too much to ask as Amway is over 50 years old. But MLM companies that are over 30 years old and is opened in over 50 countries should look at their sales. If their sales are way off Amway’s mark, maybe it is time to stop behaving like an ostrich and bury their head in the sand. If they cannot even do half of Amway’s sales in 30 years, I bet they will never beat Amway even if we give them another 50 years. It is time to stop lying to themselves and lying to their distributors and check areas for improvements. This is a responsibility, not an option.
Distributors who join MLM companies do so believe because they believe the companies are vehicles to their dreams and they have to put food on the table for their families. It is time to stop the rhetoric. If they are really the best, they should be the biggest or on the road to be the biggest. It is ridiculous for a person to believe he is the best 100-meter runner and never finish the race as the champion after competing for many years.
Owners and distributors of newly established companies, go ahead and say, “We are the best and one day we will be the biggest” and please work hard towards this goal. To want to be the biggest is not trying to compete with others but a responsibility. When you are the biggest because you are the best, your distributors will also be the richest in our industry.
1/ It will be a mistake for a company to claim it is the best because it pays the highest bonus when it does not know the science of designing marketing plans. I have seen many companies that pay a lot more than Amway but are no longer around today. It is a fact that the World’s top 5 MLM companies all pay more then Amway.
2/ It will be a mistake for a company to claim it is the best because it is selling a snake oil that others cannot make. It takes more then just good products to become the best and biggest. Distributors who are brainwash by their companies into believing that no other companies can make their products must be reminded this is the 21st century and that Neil Armstrong, the first man to walk on the moon did it on July 21st 1969, that is over 40 years ago. To believe that others do not know how to make the household products or skincare products or health food products or some tropical fruit juice is naïve.
3/ It will be a mistake for a company to claim it is the best because the owner is rich and the company is financially stable. One of the richest man in the world also own a MLM company and I assure you, it is not the biggest or the best.
4/ It will be a mistake for a company to claim it is the best when the management is bad. I know of companies that even allow leaders they like to steal lines from others or play games to qualify for bonuses and incentives. This is allowing bad leaders to steal money from hardworking leaders who legitimately qualify and yet they claim they are the best company. What a joke to even dare to claim they are the best.